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Urtica
Omnigenus
27 - 31 August, 7- 10 pm
Trg Petra Preradovica
presentation
29 August, 7 pm
mama, Preradoviceva 18
 watch the TVspot (640 kb) - in Croatian only!
Following the credo 'Urtica medicamentum est' ('Nettle is a cure') the 'Omnigenus' project supports the right to be different, re-questioning traditional social frame. The necessity to suit the large number of people defined Omnigenus as a mass - consuming product, which will therefore be presented through mass media and public promotions in non-artistic spaces. Using marketing media space, in fact, usurping commercial physical space Urtica ironically comments modern society credo 'We have a cure for everything' criticising consumer society.
contact: office@urtica.org
web: www.urtica.org |
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uf 2002